Category Archive for: ‘Analytics’

New Site Offers Built-in Visitor Traffic Statistics

The new site’s Ingeniux content management system (CMS) implementation offers built-in Google Analytics integration that provides timely and relevant Web visitor and pageview traffic statistics. The Google Analytics module is offered as an additional tab within the CMS interface. CMS authors and editors are able to click on the analytics tab when logged into the CMS and by default see visitor statistics for the past 30 days for a specific page. A shorter or longer time period for displaying statistics can also be selected.

The Google Analytics tab view provides statistics on both visits and pageviews. Visits represent the number of individual sessions initiated by all visitors to a page. If a visitor is inactive on a page for 30 minutes or more, any future activity is attributed to a new session.
 A pageview is defined as a view of a page on our site. If a visitor hits reload/refresh after reaching the page, this is counted as an additional pageview. If a user navigates to a different page and then returns to the original page, a second pageview is recorded.

Every page in the CMS is automatically tagged with Google Analytics tracking code. The Google Analytics tracking code that is used does not track usernames or personally identifiable information of site visitors, just basic information like the IP address of the site visitor accessing the site, which pages are viewed, or how the visitor arrives at a given page, e.g., from an external website or from within the Davidson site.

For CMS authors and editors this means you can now have visitor statistical data available to you to help inform your content decisions and the work you do on your department websites.

With that said, since the new site will be moving from www3 to www, initial Google Analytics stats will reflect the new location of the site and not the old www3 location. Traffic data for the new site will only begin being tracked once the site is launched.

In the graphic below, specific visitor and pageview information is displayed when you mouse over any points within the line chart view. External vs internal traffic source information is shown in the pie chart.

Ingeniux Google Analytics View

Ingeniux’s Google Analytics Tab View