New Davidson College Homepage

New Homepage Design

Davidson's new homepage design is the culmination of months of work on project discovery and research, strategy, information architecture, and user experience. The design was the near unanimous choice of alumni and student focus groups.

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Responsive Design - Desktop, Tablet, and Mobile

Tablet and Mobile Designs

Site visitors who access the new site on a tablet or mobile phone will see a slightly different design that is optimized based on screen size. Known as responsive design, the site will adjust automatically to the resolution of the device.

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Lower Level Page Design

Lower Level Page Design

Lower level pages are designed with flexibility in mind featuring two- and three-column layouts, multiple masthead, callout, and main content area options, as well as news, events, and social media feeds.

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Homepage Wireframes

Homepage Wireframes

Before any design work begins, wireframes are created for every iteration of the homepage and lower level page types. Since Davidson is doing a responsive design, wireframes need to be completed for desktop, tablet, and mobile views.

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Inside Davidson Upgrade

Inside Davidson Gets an Upgrade

Over the summer Information Technology Services and College Communications have been working on an upgrade and design refresh of Inside Davidson, the college's intranet site.

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What is Responsive Web Design?

Responsive DesignWith the increased use of mobile devices, including tablets and smart phones, gone are the days when you can afford to design Web sites for only desktop browsers. The new Davidson Web site will feature a responsive design, which as the name implies, is a method of Web development where the design of a site adjusts or is optimized to the screen size or platform on which it is displayed. So what you see when viewing on a tablet or smart phone may appear slightly different from what you might see on a desktop computer. The written content generally appears the same across all devices.

Responsive Web design, as the name implies, is a style of Web development where content responds to the device on which it is being rendered. So, while a Web site viewed from within a traditional desktop browser might be rendered one way, a tablet or smartphone browser will be smart enough to render that same code in a different way—one that takes into account the size and resolution of a smaller screen. Text is reflowed, navigation is simplified, and images are shrunk, or even hidden entirely, and the code to do it all needs only be written once. — Matthew Braga, Ars Technica - May 17, 2012

Going the responsive design route means additional hours will need to be dedicated to wireframing various Web views for desktop, tablet and mobile screen sizes. It will also require additional design iterations for each. We believe the extra time required at the front end will pay dividends down the road as Web visitors will be presented with a more optimized Web experience on tablets and mobile phones.

We will post the responsive designs for tablet and mobile once they are finalized.

Additional Information on Responsive Design

Featured Content Themes

During the discovery and strategy phases of the redesign project we identified a set of overarching content themes. Each of the top-level themes may be considered as a means to focus content throughout the site. The subpoints beneath each are simply examples of the types of articles/stories that can be included within each, and is not meant to be all-inclusive or to imply that these examples would not also fit within another category.

All themes include multiple types of content (news, events, spotlights), while focusing on a variety of people (primarily students, but also focusing on faculty, staff, alumni, coaches).

Tradition and Identity

  • Faith & Religion
  • Honor code
  • Facilities
  • Leadership


  • The Davidson Trust
  • First-generation students
  • Academics
  • Diversity
  • Study Abroad & Global Classroom

  • Student successes
  • Awards
  • Alumni accomplishments

Student Life

  • Facilities
  • Activities
  • Clubs / organizations

  • Division I athletics
  • Facilities

Digital Communications Staff

Since February 2011, College Communications has added three new digital communications staff. All three staff members are involved in the redesign of the Davidson Web site in addition to the core project team, staff from Information Technology Services, Admission and Financial Aid, College Relations, and input at key points from Web Advisory Group members.

Doug MinorDoug Minor
Director of Digital Communications
(704) 894-2539
Arrived at Davidson in August 2011

Christine GoodwinChristine Goodwin
Associate Director of Digital Communications
(704) 894-2655
Arrived at Davidson in May 2012

Gary BartholomewGary Bartholomew
Assistant Director for Multimedia Production
(704) 894-2447
Arrived at Davidson in February 2011

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